We do not stop at advertising. We perform extensive research about the product or services, the brand, and its competitors. We listen to voices inside and outside the brand’s ecosystem. We identify target groups and connect with them through the right medium. We focus attention on finer details – creatives, content, campaign, and conversion. We live and breathe data that helps us read patterns, improve communication and improvise our strategy.
We act as an extended arm for the brands providing wholistic 360-degree marketing solutions. We deep-dive into business requirements, identify improvement areas, suggest marketing solutions & spending, and create touchpoints to measure ROMI.
We offer a full spectrum of services on brand consultations, devising marketing strategies, online marketing solutions, and performance marketing services to Clients.
Advertising is NOT marketing. In fact, marketing is much more than advertising. Brands need agencies who does more than advertising. Brands need agencies who can understand their business operations and business constraints. Brands need agencies that can dissect the data, identify real-world problems, do multivariate testing of hypotheses, and provide cost-effective solutions. Brands need agencies that can elevate their offerings and customer experience.
The face is the index of the mind. But do you know your website is the face of the business?! Develop a website that is elegant, fluid, responsive, user-friendly, and search engine friendly. That’s not enough. Your website should load within 4 seconds. A tiny notification on mobile is enough to divert the attention of the visitor and nullify your advertising efforts.
What happens if a third-party advertising platform bans your social media handle, even inadvertently for a few hours? What happens if Government bans a third-party advertising platform that your business relies on? Why should your business be at the mercy of the Government or third-party platforms?! An email database is a treasure trove for a brand. Email marketing is, thus, an enabler to nurture prospects.
Social media platforms are the go-to marketing platforms to create brand awareness, brand recall, brand visibility, consumer engagement, demand generation, and earning goodwill and brand reputation. Social media platforms help brands to create a positive perception in the minds of the consumer and remove their fears/ hesitation. Leverage social media platforms to their best for your brand. Be there where your consumers are. Create a brand following and brand loyalty.
Search engines are demand fulfilment platforms as well as demand generation platforms. Buyers search for products or services and research before they buy. Search engines have more information about the consumer in terms of demography, geography, in-market, interests, behaviour, affinity, etc. Search engine platforms allow targeting visitors of your competitors as well as retargeting visitors of your website.
Search engines have added several features for Search Engine Results Page (SERP) such as Rich Snippets, Related Questions, Knowledge Graphs, Image Packs, etc apart from showing paid ads and organic results to improve user experience. It is essential for your business to optimize the website design, speed, content, images, videos, business listings, and schema to capture inventories on SERP. Improve your website visibility and ranking by improving On-Page SEO, Off-Page SEO, and Technical SEO.
Read how we transformed an ailing Real Estate company to grow 4X in 2 years period.
Read how we brought 1500+ US NRI registrations for a virtual job fair expo in just 45 days!
Read how we increased monthly average order value with a small spend on Google ads.
Read how website revamping helped to increase organic traffic by 32% and organic leads by 38%.
Data-driven approach propelling your business !
Gives wings to brands, using deep insights into customers and markets.
Leaves no stone unturned, playing devil's advocate on marketing strategies.
Web designs that are a class apart. Creativity and innovation at their best.
Sets social media on fire with the ability to connect and communicate effectively.
Wields magic with cameras and a keen eye for detail.
MARKETING INSIDE OUT is a book on marketing must for knowledge-seeking management students, marketing enthusiasts, and professionals in the field of Sales and Marketing.
The book has 29 chapters and 18,000 words elucidating marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. The book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. The book has some interesting quizzes at the end of some chapters to improve your understanding of marketing concepts.
